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𝐓𝐡𝐚𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐦𝐞𝐚𝐧 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐢𝐬. I've spent much of my career looking at data and asking a fairly simple question: 𝘋𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘮𝘢𝘬𝘦 𝘴𝘦𝘯𝘴𝘦? That's also an incredibly useful question during a merger or acquisition. Traditional due diligence can tell you a great deal about a company. But sometimes the interesting things aren't sitting neatly in a financial statement or contract. They're buried in the underlying data. A strange c