𝐀 𝐛𝐚𝐜𝐤𝐥𝐨𝐠 𝐨𝐟 𝐝𝐚𝐭𝐚 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐢𝐬𝐬𝐮𝐞𝐬 𝐢𝐬 𝐚 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐛𝐚𝐫𝐫𝐢𝐞𝐫 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧'𝐬 𝐠𝐫𝐨𝐰𝐭𝐡.

Let's break this down...

How your data consumers interact with your data will determine the level of trust they have in it.

When your organization provides high quality data fit for purpose, your data consumers spend less 🕰️ and 💵 questioning the validity of data, and more 🕰️ acting on it.

...Fit data enables productive data consumers.

Productive data consumption has your organization spending more time on growth initiatives, such as expanding into new markets and developing new products, which generates profit.

In other words: Data Fitness = Growth Initiatives = Profit = Happy You

I call this the Data Fitness Effect.

If you are serious about eliminating your organization's backlog of data quality issues, drop me a message.